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SnailWorks™ turbo charges your direct marketing campaign, coordinating additional channels with your already successful direct mail efforts. Your message is reinforced, additional marketing efforts coordinated and response paths streamlined. Everything works together to boost response.
SnailWorks uses Intelligent Mail from the Postal Service to follow direct mail as it travels to its destination. The Intelligent Mail barcode (IMb) allows you to number each piece of mail uniquely so that it can be identified as it passes through automated sorting equipment. SnailWorks uses that tracking data to help you coordinate other marketing channels.
Timing is everything in marketing, and SnailWorks automatically coordinates your marketing efforts through email triggering. SnailWorks helps you design the business rules that will drive your campaign, and then we implement it, automatically deploying your marketing emails on a piece by piece level based on those rules. State-of-the-art email marketing service tied in with all of your other marketing channels. Content is relevant to recipients as the email is triggered by direct mail delivery, landing page visits, other emails – you make the rules!
Your prospects are ready to respond — make it easy with a landing page designed just for them. A proven response builder, a well-planned landing page impacts response rates more than any other aspect of an email appeal – even more than the subject line. Through the use of PURLS and QR codes, registration forms can be prepopulated with your prospects’ personalized information in either web or mobile format — essential to providing an excellent customer experience. Prospects are sent to a page designed especially for them – and the device they are using. SnailWorks can help you design and host your landing pages, both web and mobile based.
Coordination is at the heart of SnailWorks. We build a coordinated database for each campaign that contains and executes the business rules for that campaign. The campaign unfolds as various trigger conditions are met. All the tools you need to plan and put your campaign into play. No more waiting for response reports to decide who is sent an additional marketing message. As the mail delivers, the rest of your campaign unfolds deploying emails and other follow ups at exactly the right time. You decide in advance what the business rules are for your campaign, SnailWorks delivers!
Marketers need to know the results of their campaigns at all times. Tracking the mail, email open reports, distribution of leads and inquiries. You are able to access these all in real time via the SnailWorks web interface. Mail tracking reports show you when your direct mail is being delivered, email reports provide detailed feedback on open rates, clicks, bounces and more. Campaign reports combine all of that with landing page and response rates to give an overall view of the results for each campaign.
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